A keynote speaker, often well-known in the field, gives the defining presentation of a conference and tunes the audience. A keynote is a principal presentation or speech that introduces an event and is usually given by a famous speaker. It sets the frame and tone of the event by introducing a novel or big idea. A keynote needs to teach something to the audience and move them. The role of a keynote speaker is to feature as the headline speaker at an event. Able to invigorate an audience and deliver an engaging speech focusing on the topics established in an audience brief, they are a proponent of the field where they have excelled and gained significant experience. A keynote speaker can masterfully demonstrate the skill set that has led to their reputation as a thought-leader in their area of expertise. They can present information in a unique way, allowing audiences to view a subject in a different light. Being a guest speaker at a conference can be a great opportunity for anyone to promote their business and their personal brand.

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