Early Bird Registrations:
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event. 

Whether you’re a travel planner setting up your booking strategy or a smart shopper who wants to get the most with your money, you can benefit from early bird registration deals and product offers. Sometimes called advanced sales or VIP offers, early bird promotions can prove to be advantageous to everyone involved. 

Early bird registration is a marketing tactic where you offer customers the chance to purchase tickets to your event at a discounted price if purchased earlier than the usual buying timeline. Offering customers a discount if they purchase tickets earlier than others is a great way to motivate people to buy event tickets. Early bird registration also creates a sense of urgency for people who want to attend. No one wants to miss out on a deal, especially if it’s for something they really are interested in. Typically, early bird specials take 10-25% off regular pricing of event tickets and usually take place about 10-15 weeks before your event

Just as there are benefits for an event team to hold early bird registrations, it’s equally as beneficial for event attendees to receive early bird registration discounts. Attendees will feel good about scoring tickets to a great event and even more so for saving money on said tickets. By purchasing tickets early on, attendees have the chance to plan for any necessary travel in advance, learn more about the event destination, receive additional early bird savings on hotels or flights, make reservations for popular attractions at the event destination, and plan for any necessary family care or pet care in advance.

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